Rapid technological advancement makes digitally operationalising strategic intent possible. But, approaching CX transformation as a technology project leaves many organisations disappointed - the latest BCG research shows that 70% of digital transformations fall short of their objectives.

In this session, Sitel Group® explores why transformation must look beyond theoretical CX design. Learn how technology, data, process and organisational change come together to rethink the experience and unlock value in the places and spaces where consumers naturally interact with your brand.